What Data Does WILAS Capture When a Shopper Connects?

What Data Does WILAS Capture When a Shopper Connects? When a shopper connects to your branded WiFi, here is what WILAS captures.

1. Identity: Mobile number or social login. PDPA-compliant authentication with a full consent record.

2. Visit frequency: Is this a first-time visitor or a returning shopper? When did they last visit? How many total visits have they made?

3. Dwell duration: How long did they stay in the venue? Which zones did they spend time in?

4. Connection pattern: Time of day. Day of week. Device type. Visit regularity over time.

5. Consent record: A full audit trail for PDPA compliance, tied to each visitor profile.

Every data point is collected at the moment of WiFi authentication. No app required. No additional hardware. Just the existing WiFi network and the WILAS Platform.

For retail and mall operators, this is how you build a first-party shopper data asset that compounds in value with every visit.

What would you do differently if you had this data for your venue?

Contact us directly to discuss how WILAS can assist your business or visit https://www.techstudio.com.sg.

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