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TechStudio Mobile Catalog represents a whole new strategic wireless push and pull advertising channel that is enabled by J2ME(Java(TM)Micro Edition) technologies. Owing to the pervasiveness and proliferation of J2ME-enabled handset devices, this channel allows merchant to deliver hottest promotions or product information to a large group of target audience. With just a few clicks, consumers can enjoy the latest promotions at anytime they want.
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Key benefits of Mobile Catalog include:
Wireless Push and Pull Advertising Channel
Mobile Catalog acts as a wireless push channel to deliver scrolling advertising text and static advertisement banners whenever users launch the catalog. It also allows users to retrieve (Wireless Pull) the latest promotional coupons whenever users access merchants' coupon page. It can be co-branded with the merchants to further promote the branding of merchant.
Richer User Experience
J2ME technologies offer richer user experience when compared to other technologies such as WAP. For example, features such as ticker bars and scroll panels are engaging users from the aspects of functionality and aesthetics. Any handset that supports MIDP2.0 and CLDC1.0 (or later version) would be able to run Mobile Catalog.
Highly Customizable Graphical User Interface (GUI)
A customizable GUI is used as the menu to manage the categories of promotion. The menu facilitates the navigation of mobile catalog and dissemination of promotional information.
Easy to Use Administrative Interface
A user-friendly web-based tool is used to manage the menu of the catalog and the promotional information. Routine maintenance and update of catalog are only a few clicks away, without the complexity of technicality.
Real-Time Information Update
Promotional information is updated real-time, allowing merchants to schedule the promotional activities to meet their business needs.
Comprehensive Reporting
Detailed reports capturing the user profile and their usage pattern statistics are available on demand via the web-based administrative tool.
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Note: The merchants' logos are for illustration purposes only and are trademarks of their respective companies.
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Other TechStudio Mobile Marketing Solutions:
| TechStudio Content Management Suite (TCMS) | TechStudio Mobile Messaging Suite (TMMS) |
Other products:
| TechStudio Enterprise Messaging Solutions | TechStudio Mobile Banking Solutions |
| TechStudio Mobile Community Solutions | TechStudio Mobile Marketing Solutions |
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